Mauney Insurance
Social Media Management
From May to July 2023, I participated in a summer internship with Mauney Insurance, where I collaborated with agency staff to develop and enhance their social media presence and overall digital strategy.
My responsibilities included creating visual and written content for Instagram, Facebook, Google Business Profile, and the company website.
For my final deliverable, I delivered a comprehensive Digital Content Strategy that documented research findings, recommended improvements, and performance metrics.
Social Media & Branding
During my internship with Mauney Insurance, I managed the company’s Instagram and Facebook accounts. To create a more cohesive and professional presence, I developed a new branding palette and implemented it across the social channels, which strengthened brand recognition and improved overall aesthetic consistency.
One highlight from this internship involved increasing user engagement. I designed and executed a successful social media giveaway featuring Mauney-branded merchandise. The rules of the giveaway included reposting content, following the account, and tagging friends, which boosted reach and interaction.
