UNC Asheville Department of Business
Website Design
As Media Manager for the Department of Business, I led photography, videography, and graphic design for the department’s website.
Working closely with department faculty, and the university’s Communications and Marketing Department, we created a visually engaging site that both informs prospective and current students about the curriculum and highlights experiential learning opportunities.
Social Media & Branding
As Media Manager, I was responsible for creating and managing all content across our social media channels (Instagram, Facebook, and X).
I developed a comprehensive branding guideline to ensure a cohesive, recognizable, and visually polished departmental presence. Using the branding board, I designed individual posts that aligned with our aesthetic standards.
I maintained the department content calendar, scheduling posts for important deadlines and events, and conducted student interviews to produce authentic, relatable content reflecting real experiences and feedback.
Logo Design
I was honored to design a logo for UNC Asheville's 2023 Student Creative Activity and Research Forum (SCARF).
This logo was carefully designed to encapsulate the essence of the event and its purpose. It symbolizes the coming together of students from a variety of disciplines, showcasing their creativity and engaging in meaningful conversations.
Videography
For this Project, I edited and produced a video for the institution's annual fundraising event, Give UNC Asheville.
The video featured testimonies from students within the Business Department, highlighting the impact of donor contributions on their educational pursuits. The video, and fundraiser, resulted in significant success, surpassing the university's donation target!